ATTO to show connectivity tools at IBC 2026

ATTO Technology will demo its connectivity and software portfolio at IBC 2026 in Amsterdam, aiming to help media teams reduce bottlenecks and improve performance across production, storage and archive workflows. The company says the tools are designed to boost existing infrastructure as higher-resolution content and faster storage strain media networks.

Why it matters: - Media companies are under pressure from higher-resolution content, faster storage and more collaborative workflows. - ATTO Technology is positioning connectivity as a performance lever for workstations, networks and storage, not just the hardware inside them. - The pitch matters for teams trying to extend the life of existing infrastructure while preparing for next-generation workflows.

What happened: - ATTO Technology will demonstrate its connectivity and software portfolio at IBC 2026, Sept. 11-14, at the RAI Amsterdam, Stand 7.A24. - The company says the showcase is designed to help media organizations remove bottlenecks, improve workflow consistency and get more performance from existing and next-generation infrastructure. - ATTO said the booth will focus on production, post-production, shared storage, networking, backup and archive workflows.

The details: - ATTO FastFrame AIR NICs are designed to deliver sustained 25GbE and 100GbE performance in workstation and dense-system environments. - ATTO ThunderLink Thunderbolt adapters are built to bring high-bandwidth network and storage connectivity to creative workstations. - ATTO360 Networking and Storage is meant to simplify configuration, monitor infrastructure behavior and provide workflow-aware optimization across ATTO connectivity. - SMB Overdrive is ATTO’s macOS driver technology for SMB-connected workflows, aimed at reducing software bottlenecks and helping teams get more performance from high-speed Ethernet and shared storage. - ATTO XstreamCORE 8100T Intelligent Bridge extends SAS tape connectivity across Ethernet to modernize backup and archive access while preserving existing tape infrastructure. - The booth will also include ATTO Celerity 64Gb Fibre Channel Quad HBAs, ATTO ExpressSAS SAS/SATA HBAs and ATTO ExpressNVM Smart NVMe Switch Host Adapters. - ATTO says attendees can schedule meetings in advance to discuss workflow needs, performance requirements and infrastructure plans. - More information is available in the company's IBC 2026 announcement.

Between the lines: - ATTO is framing connectivity software and adapters as a way to squeeze more value out of current systems instead of replacing everything at once. - The emphasis on bottlenecks suggests the company sees workflow inefficiency as a major drag on media performance. - The mix of Ethernet, Thunderbolt, Fibre Channel, SAS and NVMe products shows ATTO is aiming at multiple layers of the media infrastructure stack.

What's next: - IBC 2026 runs Sept. 11-14, 2026, and ATTO will use the event to show its latest technologies in action. - The company is targeting conversations with media teams that want to identify and address infrastructure bottlenecks before upgrading their full environment. - ATTO is also pointing attendees toward pre-show meetings to discuss deployment plans and workflow requirements.