Equestic opens global call for coaches in new equestrian coaching study

By AI, Created 2:26 PM UTC, May 26, 2026, /AGP/ – Equestic has launched the Future of Coaching Industry Study to examine how technology is changing equestrian coaching, horse management and rider development. The final report is due in summer 2026 and will be shared free to the global equestrian community.

Why it matters: - The study could shape how equestrian coaches, riders and brands think about technology, AI and welfare-driven training. - The project is designed to identify where digital tools help coaching continuity and where they fall short between lessons. - The final report will be freely available, which could make the findings useful across the global equestrian industry.

What happened: - Equestic launched the Future of Coaching Industry Study as an international research initiative. - The company is inviting equestrian coaches worldwide to take part in an anonymous five-minute survey. - The survey link is available here. - The initiative also opened partnership opportunities for equestrian brands, federations, associations, educational organizations and industry leaders. - The final Future of Coaching Industry Report is expected in summer 2026.

The details: - The study will examine how coaches manage training continuity, horse management and long-term rider development inside and outside the arena. - The research will also explore how coaches and riders use technology, what barriers remain around AI and digital tools, and what could improve training and horse welfare. - Equestic said the project aims to preserve horsemanship, instinct, feel and human connection alongside technology adoption. - Leon Rutten, founder and CEO of Equestic, said the company launched the study after starting the conversation earlier this year at The Dutch Masters. - The target is more than 500 coach responses from the United States, Canada, the United Kingdom, Belgium, France, Germany and the Netherlands. - The study will include Dressage, Jumping, Eventing, Western and Working Equitation. - Participants who complete the full survey can enter a giveaway for the EQ Saddle-Clip and a three-month PRO subscription supporting up to 20 horses, with a total value of €415. - Partnership visibility includes study communications, engagement with international equestrian communities and early access to report insights. - Equestic said early engagement is already coming from coaches and professionals internationally.

Between the lines: - The research positions technology as a support tool, not a replacement for traditional coaching judgment. - The second phase is set to move from coaches to riders, which suggests Equestic wants a broader view of how training and welfare are experienced across the sport. - The open partnership model also shows the company is trying to turn the study into an industry-wide benchmark, not just a brand-led survey.

What’s next: - Equestic plans a second research phase focused on riders. - The company expects to publish the final report in summer 2026 and distribute it free to the equestrian community. - Interested partners can contact contact@equestic.com for partnership enquiries. - Equestic says the study is intended to inform future industry decision-making as coaching practices continue to evolve.