Acuiti Labs ties SAP Sapphire 2026 to an AI-first revenue overhaul

Acuiti Labs used SAP Sapphire 2026 in Orlando and Madrid to back a stronger push into AI-led billing and revenue transformation. The company said every SAP BRIM and Order-to-Cash engagement will now start with an Agentic AI Use Case Workshop, reflecting SAP’s latest AI direction and rising demand for faster monetisation tools. Why it matters: - Acuiti Labs is positioning AI as the starting point for SAP BRIM and Order-to-Cash work, not an optional add-on. - The shift targets enterprises with subscription, usage-based, multi-party and real-time revenue models that need more flexible billing infrastructure. - SAP’s Joule Studio 2.0 announcement at Sapphire 2026 reinforced the move toward AI-driven revenue operations. What happened: - Acuiti Labs sponsored SAP Sapphire 2026 as a Platinum Sponsor across Orlando and Madrid. - The company said every SAP BRIM and Order-to-Cash engagement will now begin with an Agentic AI Use Case Workshop. - At Sapphire Madrid, HBX Group shared its SAP BRIM transformation journey on stage with Acuiti Labs. - Acuiti Labs said the new workshop requirement is effective immediately. The details: - Acuiti Labs said the workshop will bring together live SAP capabilities and custom AI use cases for each client’s revenue model. - Manoj Harbhajanka, CEO of Acuiti Labs, said the company views the “autonomous enterprise” as a real operating model after SAP’s Joule Studio 2.0 launch. - Harbhajanka said AI will be embedded from day one in how Acuiti Labs approaches client revenue operations. - The company’s Sapphire portfolio included SAP BRIM implementation and managed services, Quote-to-Cash transformation, self-service customer portals, intelligent reconciliation through Acuiti SmartMatch, and industry accelerators for airports, rail and mobility, postal, media and entertainment, and seaports. - Acuiti Labs is headquartered in London and has offices in the US, the Netherlands, and India. - The company says it serves telecommunications, media and entertainment, transportation, hi-tech, and utilities clients. - Acuiti Labs says its capabilities include SAP BRIM, Quote-to-Cash, CPQ, Subscription Billing, Entitlement Management, and AMS. - The company says it has SAP-certified consultants and a 100% project success rate across global clients. Between the lines: - Sapphire 2026 showed a market shift from evaluating AI in billing to deploying it in revenue operations. - Acuiti Labs is using that shift to sharpen its positioning around AI-led monetisation, not just SAP implementation. - HBX Group’s on-stage appearance gave the company a live customer reference at a major industry event, which can carry more weight than a standard marketing claim. - The emphasis on “day one” AI suggests Acuiti Labs wants to make AI readiness a default part of enterprise revenue transformation planning. What’s next: - Acuiti Labs said conversations started in Orlando and Madrid are continuing with enterprises evaluating SAP BRIM and Quote-to-Cash changes. - The company is seeking new engagements from organisations that need to modernise revenue operations faster than current infrastructure allows. - Interested organisations were directed to more information or info@acuitilabs.com. - Manoj Harbhajanka’s remarks indicate Acuiti Labs expects AI-native revenue operations to become the norm over the next three years. The bottom line: - Acuiti Labs left SAP Sapphire 2026 with a clear message: AI-first revenue transformation is now the default starting point for its enterprise work.